House Call Pro is excellent field service software — scheduling, dispatch, invoicing. But it doesn't get you new customers. AdIQ handles the marketing side: website, Google rankings, ads, reviews, and AI search visibility, starting at $299/mo.
House Call Pro is built to run your operations once customers call. AdIQ is built to make sure those calls keep coming — more leads, better rankings, stronger online presence.
Every capability side by side. AdIQ covers the marketing gap that House Call Pro doesn't — so your schedule stays full.
| Capability | AdIQFrom $299/mo | House Call ProFrom $49/mo (FSM only) |
|---|---|---|
| Customer Acquisition & Marketing | ||
| Custom website, built & managed | ✓ AI-built & maintained | — Not offered |
| Google Business Profile optimization | ✓ Fully managed | — Not offered |
| Local SEO (done for you) | ✓ Keywords, citations, rankings | — Not offered |
| Google Ads management | ✓ | — Not offered |
| Meta Ads (Facebook & Instagram) | ✓ | — Not offered |
| AI search citation tracking (ChatGPT, etc.) | ✓ | — Not offered |
| Social media management | ✓ 3 posts/wk to daily | — Not offered |
| Video production | ✓ Elite plan | — Not offered |
| Lead Tracking & Attribution | ||
| Multi-source lead dashboard | ✓ 11+ sources | Job/revenue reporting only |
| Inbound call tracking (CID) | ✓ 5 to unlimited numbers | ✓ Basic call tracking via HCP |
| Website lead attribution | ✓ | — Not tracked |
| Google Ads conversion tracking | ✓ | — Not tracked |
| AI search referral tracking | ✓ | — Not offered |
| AI call scoring & sentiment analysis | ✓ Scored 1–10 | — Not offered |
| Review Management | ||
| Review request automation | ✓ SMS + email campaigns | ✓ Post-job text requests |
| Review monitoring (Google, Yelp) | ✓ Unified dashboard | Basic — Google only |
| AI-generated review responses | ✓ Auto-drafted, approve & send | — Not offered |
| Reputation score tracking | ✓ | — Not offered |
| Field Service Operations (HCP's Core Strength) | ||
| Job scheduling & dispatch | — Not AdIQ's focus | ✓ Core feature |
| Invoicing & payment processing | — Not AdIQ's focus | ✓ Core feature |
| Technician mobile app (GPS + job status) | — Not AdIQ's focus | ✓ Core feature |
| Online booking widget | Website + booking page | ✓ Embeddable widget |
| Appointment reminder texts/emails | Marketing SMS via AdIQ | ✓ Automated reminders |
| Estimate & quote management | — Not AdIQ's focus | ✓ |
| AI Intelligence & Reporting | ||
| AI performance summaries (plain English) | ✓ Month, 90-day, since start | — Not offered |
| Marketing ROI reporting | ✓ | — Job revenue only |
| Operations reporting (revenue, jobs) | — Not AdIQ's focus | ✓ |
| Dedicated marketing account manager | ✓ | — Software only |
| Works for any local business type | ✓ All local businesses | Home services only |
Thousands of contractors rely on HCP to run their business — but still struggle to grow because HCP doesn't generate new customers. That's exactly what AdIQ does.
When a homeowner searches "plumber near me," they call whoever ranks in the top 3 on Google Maps. House Call Pro doesn't affect your Google ranking at all. AdIQ optimizes your Google Business Profile, local SEO, and keywords — so you're the one they call.
Homeowners are now asking ChatGPT, Perplexity, and Gemini "Who's the best HVAC company in [city]?" AdIQ tracks your AI citations and actively builds your visibility in these new search channels. HCP has no AI search capability whatsoever.
HCP users who add marketing separately are typically paying: website ($150/mo) + SEO agency ($800/mo) + Google Ads management ($600/mo) + social media ($400/mo) = $1,950+/mo. AdIQ bundles everything from $299/mo with one account manager.
HCP can send a post-job text asking for a review. AdIQ goes further: monitors all your reviews across Google and Yelp, auto-drafts AI responses for your approval, and runs review request campaigns so your star rating climbs steadily every month.
HCP gives you an online booking widget, but that's not a real website. AdIQ builds a full custom website optimized for local search — fast, mobile-first, and updated continuously so it keeps ranking and converting visitors into booked jobs.
HCP tracks jobs you already have. AdIQ tracks where every new lead came from — Google organic, Google Ads, Facebook, Yelp, ChatGPT referrals, and 6 more sources — so you know exactly which marketing is working and which isn't.
House Call Pro starts at $49/mo — but that only covers operations. Home service contractors who add marketing separately end up paying far more than AdIQ's all-in price.
Get your free AdIQ Visibility Score and see how you rank on Google, AI search, and more — in 60 seconds.